Commercial Marketing Manager – France
Core
Own and drive integrated, account-based, and omnichannel marketing programs to accelerate pipeline and increase Marketing Generated Opportunities (MGO) for Commercial, Mid-Market, and Enterprise customers in France.
Role type
B2B Marketing Manager (Commercial)
Builds
End-to-end marketing plans, demand campaigns, ABM programs, and event-driven pipelines for HP's Future of Work solutions.
Domain
B2B Technology / IT Infrastructure / Future of Work
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated marketing planning, Account-Based Marketing (ABM), Demand generation, Performance marketing, Event management, Telemarketing, Lifecycle marketing, Pipeline analysis, ROI tracking
Preferred skills
Strategic partnership with Sales, Thought leadership, Customer journey orchestration
Technologies
LinkedIn, Web, Social, Email, Search, Webinar platforms, Content Syndication tools
Responsibilities
Own and execute the integrated marketing plan aligned with commercial priorities; Launch and manage full-funnel demand campaigns to drive MQLs and pipeline; Contribute to ABM programs targeting named Enterprise accounts; Scale event-driven pipeline via 1st and 3rd party events; Strengthen lead gen Performance Marketing engine; Build always-on nurturing and lifecycle programs.
Seniority
Mid-level, hands-on IC
