Performance Marketing Associate (Group Marketing)
Core
Deliver high-quality leads at efficient Cost Per Acquisition (CPA) across paid digital channels to drive revenue growth for a mobility and leasing ecosystem.
Role type
Performance Marketing Associate
Builds
Lead acquisition campaigns and optimized conversion funnels
Domain
Mobility industry / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Search management, Paid Social management, Budget allocation, Funnel optimization, A/B testing, Data analysis, ROI calculation, Campaign scaling
Preferred skills
Programmatic advertising, Retargeting strategies, Forecasting models, Cross-functional collaboration
Technologies
Google Ads, Meta Ads, TikTok Ads, YouTube Ads, XHS Ads, Display networks, Programmatic platforms
Responsibilities
Plan, launch, and optimize campaigns across paid digital channels to exceed lead volume targets while maintaining CPA discipline; Allocate and reallocate budgets dynamically based on real-time performance signals; Diagnose funnel drop-offs and collaborate with product and UX teams to improve conversion rates; Design and execute A/B testing strategies to drive performance improvements.
Seniority
Individual Contributor
