Manager, Social & Performance Marketing
Core
Lead social media and digital performance strategy for two hotel brands across eight properties in Singapore, driving direct bookings and optimizing marketing investment returns.
Role type
Manager, Social & Performance Marketing
Builds
Direct bookings and brand visibility for hotel properties
Domain
Hospitality / Real Estate
Deliverable
product features
Required skills
Social media strategy, Paid media management (PPC), Agency management, Data analytics, Content localization, Stakeholder coordination
Preferred skills
Experience with Google Ads and Meta Ads, Knowledge of Singapore market trends
Technologies
Instagram, Facebook, TikTok, Google Ads, Meta Ads
Responsibilities
Plan and execute social media content calendars across official platforms, Optimize paid media campaigns to drive qualified demand, Manage agency deliverables and performance KPIs, Monitor campaign metrics including ROI, CPA, and ROAS
Seniority
Manager, hands-on IC