Marketing Manager (Performance & Growth)
Core
Driving measurable revenue growth for a beauty group through paid advertising and funnel optimization.
Role type
Performance Marketing Manager
Builds
Customer acquisition campaigns for aesthetic and wellness services
Domain
Beauty, Aesthetics, Wellness
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy (Meta, TikTok, Google), Cost per lead (CPL) management, Conversion funnel optimization, CRM & remarketing strategy, Data analysis, Revenue accountability
Preferred skills
Experience in beauty, aesthetics, slimming, or wellness industry
Technologies
Meta Ads, TikTok Ads, Google Ads, CRM systems
Responsibilities
Lead generation strategy, Monthly new customer acquisition, Campaign planning & performance tracking, Conversion funnel optimization, ROI accountability
Seniority
Mid-level, hands-on IC