Email Marketing Manager
Core
Strategic and executional role leading multi-channel performance-based marketing, specifically focusing on email campaigns, customer segmentation, and data-driven communication workflows.
Role type
Email Marketing Manager
Builds
Automated email campaigns, multi-channel workflows, and direct response initiatives.
Domain
Digital Marketing / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Email marketing strategy, CRM and marketing automation, quantitative analysis, A/B split testing, customer segmentation, project roadmap planning, cross-functional collaboration
Preferred skills
HubSpot experience, Salesforce administration
Technologies
HubSpot, Salesforce
Responsibilities
Build and manage automated email campaigns and multi-channel workflows; Develop and execute communication campaigns using test-and-learn approaches; Define ideal consumer profiles and plan data collection and segmentation; Build project roadmaps and communication calendars; Develop systematic A/B split testing processes; Collaborate with channel owners for consistent messaging; Liaise with Salesforce Admin team; Manage social media marketing.
Seniority
Mid-Senior, hands-on IC