Senior Product Marketing Manager
Core
Lead go-to-market (GTM) strategy and execution for new and existing products and solutions, connecting customer needs with market insights to drive growth and differentiation for a workplace health and safety platform.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies, product positioning, messaging, and launch assets for a digital safety and wellbeing platform.
Domain
Workplace health, safety, and wellbeing technology (SaaS)
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, storytelling and copywriting, cross-functional collaboration, data-driven market analysis, SaaS product experience
Preferred skills
Launching and scaling digital solutions, thought leadership development, navigating ambiguity
Technologies
None explicitly stated
Responsibilities
Lead end-to-end go-to-market strategy and execution; Develop and own product positioning, messaging, and value propositions; Lead GTM planning and execution for product and solution launches; Translate customer insights and market trends into actionable strategies; Partner with Product and Commercial teams to align product releases with business goals; Measure and optimise GTM performance using data
Seniority
Senior, hands-on IC