Product Marketing Manager
Core
Drive market success for Industrial Scientific's portfolio of gas detection products and services by leading positioning, messaging, and marketing strategies.
Role type
Product Marketing Manager
Builds
Product launches, sales enablement materials, and integrated demand generation campaigns
Domain
Industrial safety / EHS / Gas detection hardware and software
Deliverable
product features
Required skills
Market and competitive analysis, buyer persona development, cross-functional leadership, content creation, data analysis, strategic planning
Preferred skills
Experience in industrial safety or EHS markets
Technologies
None stated
Responsibilities
Define value propositions and product positioning, conduct market analysis, own marketing planning for new products, equip sales teams with training and materials, create high-impact content like case studies and whitepapers
Seniority
Mid-Senior, hands-on IC