Performance Marketing Manager
Core
Leading performance media strategy, planning, and optimization for EQ Bank's Personal and Small Business Banking portfolios to drive efficient customer acquisition and ROI.
Role type
Performance Marketing Manager
Builds
Paid media campaigns for EQ Bank digital platform
Domain
Canadian Banking / Digital Finance
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
paid media strategy, campaign optimization, channel mix management, bidding strategy, A/B testing, creative strategy, budget management, KPI definition, cross-functional collaboration
Preferred skills
platform fluency (Google Ads, Microsoft Ads, paid social), agile methodology, data-driven decision making
Technologies
Google Ads, Microsoft Ads, paid social platforms
Responsibilities
Own paid performance media strategy and results; optimize paid media execution with agency and platform partners; partner on channel mix, bidding, testing roadmaps, and creative strategy; collaborate on go-to-market campaigns and measurement frameworks; act as primary performance marketing point of contact for internal and external stakeholders; review and QA campaign strategy, testing plans, and creative performance.