International Graduate Program (IGP) – Marketing Experience Strategist (Journey Mapping & Personalization) (f/m/div)
Core
Design, orchestrate, and optimize omnichannel customer journeys and lifecycle experiences across Email, SEA, and Web personalization to turn insights into measurable business impact.
Role type
Marketing Experience Strategist (Journey Mapping & Personalization)
Builds
Customer journey flows, experience blueprints, and scalable marketing campaigns
Domain
Semiconductor / B2B Marketing
Deliverable
product features
Required skills
Journey mapping, Customer segmentation, Marketing automation, A/B testing, Data analysis, Campaign management, Stakeholder collaboration, Platform configuration
Preferred skills
Leadership potential, International assignment readiness
Technologies
Salesforce Marketing Cloud
