Senior manager, lifecycle & audience marketing
Core
Own end-to-end email and lifecycle marketing programs to engage, nurture, and grow audiences across the customer journey using HubSpot.
Role type
Senior lifecycle marketing manager (B2B SaaS)
Builds
Email campaigns, audience segments, nurture workflows, triggered journeys, and reporting dashboards in HubSpot
Domain
B2B SaaS / Enterprise Technology
Required skills
Lifecycle marketing strategy, HubSpot mastery, audience segmentation, account-based GTM, behavioral signal analysis, email deliverability, A/B testing, data-driven optimization
Preferred skills
AI experimentation in marketing, personalization at scale, ambiguity navigation, cross-functional partnership
Technologies
HubSpot
Responsibilities
Define lifecycle strategy and execute hands-on in HubSpot; build and manage emails, audiences, workflows, and nurture programs; drive audience segmentation using behavioral and account signals; partner with demand gen, ABM, and sales to align with GTM priorities; establish reporting frameworks linking activity to revenue; explore AI applications for audience building and personalization
Seniority
Senior, hands-on IC
