CRM & Diagnostics Regional Manager - Houston, TX
Core
Lead a high-performing regional sales team to drive strategic growth and commercial execution for cardiac rhythm management devices.
Role type
Senior Regional Sales Manager (Medical Devices)
Builds
Implantable cardioverter defibrillators (ICDs), insertable cardiac monitoring systems (ICMs), and cardiac resynchronization therapy (CRT) devices.
Domain
Healthcare / Cardiac Rhythm Management
Deliverable
product features
Required skills
Strategic planning, team leadership and coaching, sales negotiation, territory analysis, budget management, contract negotiation, market dynamics analysis, clinical knowledge, stakeholder relationship management.
Preferred skills
None stated.
Technologies
None stated.
Responsibilities
Ensure assigned region meets or exceeds sales and profitability objectives by implementing data-driven strategies aligned with company revenue goals. Lead, coach and support sales representatives, clinical specialists and field personnel to achieve performance targets and professional growth. Analyze territory opportunities, establish sales objectives and guide the team in achieving annual plans through accountability and clear execution. Negotiate contracts and pricing with customers while communicating market dynamics and competitive trends to internal stakeholders. Support the development and execution of local marketing initiatives, sales promotions, training programs and special projects in collaboration with sales support and marketing teams. Monitor sales performance and adjust plans accordingly through regular reviews, documentation and performance analysis. Integrate individual territory strategies into a cohesive regional sales plan and guide the team through sales process coaching and disciplined field execution. Lead quarterly business reviews and profit-and-loss assessments; manage resources and budgets to drive operational efficiency. Identify and maintain strong relationships with key decision-makers, including economic buyers, to expand access and close business. Facilitate product bundling and value-added service offerings to support negotiations and create holistic solutions for complex customer needs. Model exceptional selling skills in customer-facing settings and mentor team members on best practices without taking over the sales process. Drive clinical and technical excellence by maintaining deep knowledge of the entire CRM portfolio and competitive differentiation. Actively support and participate in customer education events, forums and industry-sponsored engagements to build brand visibility and drive customer loyalty. Spend at least 70% of time in the field coaching representatives, building relationships and understanding local customer needs. Demonstrate a primary commitment to patient safety and product quality by ensuring compliance with the Quality Policy and all documented processes and procedures.