Manager, Commercial Audiences
Core
Lead audience segmentation strategy and profile development to inform messaging and media plans for Ford Pro's commercial and fleet customers.
Role type
Manager, Commercial Audiences Strategy
Builds
Audience profiles, media plans, and campaigns for Ford Pro
Domain
Automotive marketing and commercial fleet services
Deliverable
product features
Required skills
Audience segmentation, 1st and 3rd party data management, addressable audiences, marketing technology, cross-functional leadership, stakeholder management, performance monitoring, cost optimization, data analysis
Preferred skills
Experience with AI-enabled audiences, contract management, onboarding new stakeholders