Senior Staff Business Analyst
Core
Lead customer analytics and segment strategy for a specific customer segment, shaping Nubank's actions and supporting customer lifecycle programs.
Role type
Senior Staff Business Analyst (Segment Management)
Builds
Customer lifecycle programs, cross-sell and retention strategies, and validated product concepts for a specific segment.
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Customer and behavioral analytics, Segment strategy, Customer lifecycle optimization, Team leadership, Budget management, AI in analytics, Stakeholder management, Data investigation, Risk assessment
Preferred skills
Experience with multiproduct market segments, Hands-on AI adoption, Multidisciplinary team management
Technologies
AI tools, Analytics platforms
Responsibilities
Lead analytics behind segment strategy and annual plan; Lead teams across customer insight, segment strategy, and lifecycle optimization; Manage team resources and budget; Execute customer lifecycle optimization programs; Use AI to redesign team workflows; Apply canonical frameworks and set analytical standards.
Seniority
Senior Staff, hands-on IC with mentorship responsibilities