Head of Integrated Strategic Planning (Remote US)
Core
Lead integrated strategic planning for B2B performance marketing engagements, connecting audience insights, messaging, and channel strategy to client growth objectives.
Role type
Senior IC strategic planner (performance marketing)
Builds
Integrated performance marketing plans and strategic narratives for B2B clients
Domain
B2B marketing, performance media, demand generation
Required skills
strategic planning, audience research, integrated marketing, B2B buying journey mapping, creative briefing, stakeholder facilitation, measurement framework design, AI tool usage
Preferred skills
experience with DiscoverabilityOS, mentoring colleagues, test-and-learn planning
Technologies
AI research tools, analytics platforms, campaign reporting tools
Responsibilities
Lead research into client businesses and ideal customer profiles; synthesize market data into strategic insights; define audience, positioning, and channel roles; write strategic and creative briefs; partner with paid media and design teams; present strategic recommendations to clients; develop measurement frameworks; validate AI-generated outputs.
Seniority
Senior, hands-on IC
