Head of Channel Planning (Remote US)
Core
Lead integrated strategic planning for B2B performance marketing engagements, connecting audience insights, brand positioning, and channel strategy to drive client growth.
Role type
Senior IC Head of Integrated Strategic Planning (Performance Marketing)
Builds
Integrated performance marketing plans, strategic briefs, and measurement frameworks for B2B clients
Domain
B2B Marketing / Performance Marketing / Strategic Planning
Required skills
Strategic planning, audience research, integrated marketing strategy, creative briefing, stakeholder management, data analysis, B2B buying journey mapping, AI tool usage
Preferred skills
Agency experience, B2B performance marketing expertise, storytelling, facilitation
Technologies
AI research tools, analytics platforms, planning software
Responsibilities
Lead research into client businesses and ideal customer profiles; Synthesize market research and campaign data into strategic insights; Define audience, positioning, and channel roles to meet business goals; Write strategic and creative briefs for performance teams; Present research and recommendations to senior client stakeholders; Develop test-and-learn plans to validate assumptions
Seniority
Senior, hands-on IC
