Trade-Marketing Manager H/F
Core
Pilot global trade marketing strategy and field operations for foreign food brands in French supermarkets.
Role type
Trade-Marketing Manager
Builds
Field marketing campaigns, POS materials, and activation plans for grocery retail clients.
Domain
Food & Beverage / Grocery Retail
Deliverable
product features
Required skills
Market analysis, field marketing campaign management, agency supervision, POS material design, KPI tracking, dashboard creation, corrective action planning, brand review participation, junior staff management, competitive benchmarking, distributor panel analysis.
Preferred skills
Project-based work approach, sense of responsibility.
Technologies
None stated
Responsibilities
Analyze cheese market trends and consumption patterns; Develop and follow up on field marketing campaigns; Supervise relationships with specialized field activation agencies; Design, produce, and distribute POS materials; Organize and lead training for merchandisers; Track and analyze field operation KPIs; Propose corrective actions to optimize performance; Communicate regularly with sales teams on actions and results; Pilot negotiated trade marketing activities with commercial partners; Monitor promotional material stock with logistics provider; Participate in brand reviews, annual promotion plans, and professional events; Manage a junior trade-marketing collaborator.
Seniority
Mid-level, hands-on manager