Marketing Automation Specialist - Experienced
Core
Plan, create, and execute integrated B2B digital marketing campaigns using marketing automation tools to improve effectiveness and data quality.
Role type
Experienced Marketing Automation Specialist
Builds
B2B digital marketing campaigns, email, webinars, landing pages, and lead-nurturing programmes
Domain
B2B Marketing / Telco
Required skills
B2B marketing experience, marketing automation platforms (Oracle Eloqua, Salesforce Marketing Cloud, Pardot, Marketo), reporting and analytics, segmentation, lead scoring, campaign testing and optimisation
Preferred skills
Systems-thinking approach, problem-solving, organisation, prioritisation
Technologies
Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Pardot, Adobe Marketo, Microsoft Word, Excel, PowerPoint, Outlook
Responsibilities
Design integrated digital campaigns across email, webinars, and landing pages; Create and execute digital campaigns and lead-nurturing programmes; Produce regular activity reports on digital customer touchpoints; Create segmentation filters, groups, and distribution lists; Use testing and marketing intelligence to optimise campaign effectiveness; Contribute to campaign planning and take ownership of delivery
Seniority
Mid-level (3–5 years experience)
