Marketing Automation Specialist
Core
Own outbound and lifecycle messaging execution for B2B and B2C clients across email, CRM, and SMS channels.
Role type
Senior Marketing Automation Specialist (Execution-focused)
Builds
Outbound campaigns, nurture sequences, re-engagement flows, and lifecycle stages
Domain
B2B and B2C revenue operations and marketing automation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Cold email execution, list enrichment, deliverability management, CRM campaign management, segmentation, lifecycle marketing, SMS marketing, compliance logic
Preferred skills
Twilio platform experience, social media alignment, ICP definition
Technologies
Clay, Instantly, HubSpot, Mailchimp, Twilio
Responsibilities
Build and maintain outbound lists and enrichment workflows; Launch, manage, and optimize cold email campaigns; Execute nurture, re-engagement, and expansion campaigns; Manage compliance, suppression logic, and list hygiene; Sync campaign outcomes and lifecycle stages into CRM; Coordinate SMS timing with email and social campaigns
Seniority
Senior, hands-on IC
