Performance Marketing Specialist (Paid Media & Growth)
Core
Plan, execute, and optimise paid media campaigns across Google, Meta, and LinkedIn to deliver business outcomes for clients.
Role type
Senior Performance Marketing Specialist (Paid Media & Growth)
Builds
Client-facing performance marketing campaigns and strategies
Domain
Digital marketing, paid media, e-commerce, B2B
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads Manager, Meta Ads Manager, LinkedIn Ads Manager, GA4, GTM, campaign tracking, attribution, analytics, customer journey mapping, creative alignment, CRM/CMS integration
Preferred skills
TikTok Ads Manager, e-commerce experience, B2B experience, CRM/CMS integrations
Technologies
Google Ads Manager, Meta Ads Manager, LinkedIn Ads Manager, GA4, GTM, TikTok Ads Manager
Responsibilities
Plan, execute, and optimise campaigns across Google, Meta, and LinkedIn; translate results into clear business outcomes for clients; provide channel recommendations aligned to client objectives; work across the full marketing funnel; implement and manage tracking via GA4 and GTM; analyse data and present actionable recommendations; test new formats and creative approaches.
Seniority
Mid-Senior, hands-on IC