Analista de Marketing Pl/Sr (Performance)
Core
Responsible for performance and administration of advertising campaigns across Google, Facebook/Instagram, and TikTok platforms, managing media acquisition and agency oversight to optimize conversion funnels and KPIs.
Role type
Senior Performance Marketing Analyst
Builds
Production marketing campaigns and media plans for website traffic and lead generation
Domain
Digital Marketing / Performance Advertising
Deliverable
Production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign structure and execution across multiple channels, KPI analysis (CPI, ROAS, CPC, Impression Share), Agency management and standardization, Tactical media planning, Google Analytics (GA4) and DataStudio, Google Marketing Platform (DV360, SA 360, GDN, YouTube, Search), Meta Ads, TikTok Ads, Programmatic advertising
Preferred skills
Content marketing, Influencer marketing, Experience in advertising agencies or media planning
Technologies
Google Analytics, GA4, DataStudio, Google Marketing Platform, Meta, TikTok, PowerPoint