Responsable Marketing Performance & Outils H/F
Core
Driving marketing performance, structuring marketing tools, and optimizing customer journeys to support growth.
Role type
Performance Marketing Manager
Builds
Marketing campaigns, customer activation scenarios, and CRM workflows
Domain
Marketing & Customer Experience
Deliverable
product features
Required skills
Performance marketing, CRM administration (HubSpot), Customer journey mapping, Data analysis, Project coordination, Process optimization
Preferred skills
Team leadership, Methodology improvement
Responsibilities
Pilot marketing and commercial performance, Structure and optimize marketing tools, Build customer activation and retention scenarios, Ensure cross-channel interaction consistency, Track marketing and business KPIs, Leverage customer data to guide actions, Administer marketing tools and CRM, Support team adoption of processes and tools, Coordinate marketing team and project priorities, Contribute to continuous improvement of methods and practices