Senior Product Expert- CDP
Core
Lead the implementation, integration, and scale-up of Customer Data Platform (CDP) to drive data-driven, personalized omnichannel engagement and digital marketing transformation for brands.
Role type
Senior Product Expert (CDP)
Builds
End-to-end omnichannel journeys (email, SMS, in-app, web, rep-triggered, media audiences) and reusable playbooks for launches and lifecycle programs.
Domain
Healthcare / Marketing Technology
Deliverable
product features
Required skills
CDP implementation, identity resolution, real-time triggers, channel orchestration, advanced segmentation, journey strategy design, performance analysis, A/B and multivariate testing, MarTech ecosystem knowledge (CRM, MDM, Consent Management, Web Analytics, Campaign tools), global implementation leadership
Preferred skills
Strategic product thinking, stakeholder influencing, storytelling, ownership mindset
Technologies
CDP, CRM, MDM, Consent Management, Web Analytics, Campaign tools
Responsibilities
Shape CDP roadmap based on country demand; partner with marketing teams to prioritize high-impact use cases; translate brand objectives into journey strategies; build use-cases for omnichannel journey optimization; create reusable playbooks; analyze performance data to drive test ideas; enable country marketers on journey design and optimization.
Seniority
Senior, hands-on IC
