Digital Marketing Manager (m/w/d)
Core
Develop, manage, and optimize national digital marketing campaigns focused on customer acquisition for a restaurant chain.
Role type
Digital Marketing Manager
Builds
Paid-Social and Google Ads campaigns
Domain
Hospitality / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Paid-Social campaign management, Google Ads, Google Analytics, Meta Ads Manager, KPI-based analysis, Customer journey mapping, Agency management, Project management
Preferred skills
Experience in an agency or performance-driven company, Analytical thinking, Strategic planning
Technologies
Meta Ads Manager, Google Ads, Google Analytics
Responsibilities
Develop and execute paid social and Google Ads campaigns for customer acquisition, Coordinate national online marketing campaigns, Analyze campaign performance and derive optimization measures, Manage external agencies and projects, Collaborate with web, email, and social media teams, Evaluate new digital channels and develop strategic approaches
Seniority
Mid-level, hands-on IC