Digital Marketing Executive (Singapore)
Core
Develop and execute digital marketing strategies, manage online advertising campaigns, and organize events to drive leads for software and training businesses.
Role type
Digital Marketing Executive
Builds
Online advertising campaigns, content assets, industry events, and affiliate programs
Domain
Digital Marketing / Software & Training Services
Deliverable
product features
Required skills
SEO/SEM strategy, Google Ads/Facebook Ads management, content creation, event organization, affiliate marketing, Google Analytics/Search Console, email marketing automation, influencer outreach, competitive research, budget management
Preferred skills
Local market knowledge (Singapore)
Technologies
Google Ads, Facebook Ads, Google Analytics, Google Search Console
Responsibilities
Develop digital marketing strategies across SEO, SEM, email, social media, and display advertising; Execute and optimize online advertising campaigns to maximize ROI; Organize outreach and client engagement events; Support affiliate marketing programs and monitor performance; Assist in PR strategy execution and press release distribution; Analyze performance using analytics tools and recommend adjustments; Manage email marketing campaigns with segmentation and personalization; Track digital marketing trends and competitive landscape; Manage campaign budgets and coordinate with external vendors
Seniority
Mid-level, hands-on IC