Trade-Marketing Manager H/F
Core
Pilot global trade marketing strategy and field activation operations for foreign FMCG brands in French hypermarkets.
Role type
Trade-Marketing Manager
Builds
Field marketing campaigns, POS materials (PLV), and activation tools for retail partners.
Domain
Food & Beverage (Agroalimentaire) / Retail Trade
Deliverable
product features
Required skills
Trade marketing strategy, field marketing campaign management, POS material design, KPI analysis, dashboard creation, competitive benchmarking, team management
Preferred skills
Experience in FMCG sector, familiarity with retail activation mechanisms
Technologies
None stated
Responsibilities
Analyze cheese market trends and consumer behavior; Develop and follow up field marketing campaigns; Supervise relations with specialized activation agencies; Design and distribute POS materials; Organize and lead training for merchandisers; Monitor and analyze field operation KPIs; Propose corrective actions to optimize performance; Communicate with commercial teams on ongoing actions; Pilot negotiated trade marketing activities; Track promotional material inventory; Conduct competitive benchmarking; Participate in brand reviews and annual promotion plans; Manage a junior trade-marketing collaborator.
Seniority
Mid-level, hands-on manager with 4+ years experience
