Senior Performance Marketing Manager
Core
Lead paid media campaigns (Google, Meta, YouTube, TV) to drive performance targets for a global D2C sleep brand.
Role type
Senior Performance Marketing Manager
Builds
Paid search, social, and TV ad campaigns for Emma's sleep products
Domain
E-commerce / D2C Sleep Industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search management, Paid social management, TV advertising, GA4, Attribution modeling, A/B testing, Budget management, ROAS optimization, CPA optimization, Cross-functional collaboration
Preferred skills
DACH market experience, German language skills
Technologies
Google Ads, Meta Ads, YouTube Ads, TV (linear & CTV), GA4, Looker
Responsibilities
Define and drive performance targets (ROAS, CPA, CR), Lead A/B testing across creatives and audiences, Collaborate on ad messaging and budget allocation, Stay ahead of platform algorithm updates
Seniority
Senior, hands-on IC