Senior Customer Lifecycle Specialist
Core
Develop and execute end-to-end CRM strategy and communications plans to optimize customer retention and engagement across email, push notifications, and in-app messages.
Role type
Senior Customer Lifecycle Specialist (CRM)
Builds
Personalized customer experiences and retention campaigns for Fever's global user base
Domain
Digital Marketing / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy development, multi-channel communication management, customer lifecycle mapping, segmentation, A/B testing, dynamic template creation, HTML proficiency, data analysis for marketing insights, campaign reporting
Preferred skills
Experience with Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), commercial acumen, high-paced work environment adaptation
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid, HTML
Responsibilities
Manage activation of customer data for CRM strategy execution; refine multi-channel communications and retention strategies; define customer lifecycle stages and contact strategies; own weekly/monthly reporting and ad-hoc deep dives on campaign performance
Seniority
Mid-Senior, hands-on IC