Product Lead, Growth Marketing
Core
Own Replit's entire paid acquisition and lifecycle marketing engine as a single IC, building AI-powered systems to automate creative production, optimize spend, and compound insights.
Role type
Senior IC growth marketing lead (paid acquisition & lifecycle)
Builds
Self-improving closed-loop optimization system for paid search, social, ASO, and lifecycle marketing
Domain
SaaS / Developer tools / AI-native platform
Deliverable
production ML models | product features
Required skills
Paid search & social expertise, AI-powered workflow automation, conversion tracking & attribution, SQL & data literacy, budget management, structured experimentation
Preferred skills
Built custom marketing tooling, experience in developer-focused/PLG companies, solo operator experience, modern data stack proficiency, server-side conversion APIs, geo-differentiated strategy
Technologies
SQL, APIs, AI workflows, server-side conversion APIs
Responsibilities
Own full-funnel performance marketing across paid search, social, ASO, and lifecycle; Build AI-driven ad generation and testing systems; Maintain persistent knowledge layer for compounding insights; Own conversion signal quality and attribution; Run structured experimentation programs; Automate performance reporting and alerting; Build spend allocation and test prioritization systems
Seniority
Senior, hands-on IC
