Growth Lead, SMB Ads
Core
Own acquisition and activation growth for small and medium-sized business advertisers on OpenAI's advertising platform, focusing on bringing new advertisers into the funnel and helping them reach first meaningful spend.
Role type
Senior IC growth lead (SMB ads)
Builds
Acquisition and activation systems for SMB advertisers on OpenAI's ad platform
Domain
AI advertising / SMB go-to-market
Deliverable
product features
Required skills
growth marketing, product growth, performance marketing, SMB go-to-market, funnel analysis, cohort analysis, experimentation, product partnership, AI tool usage, advertiser acquisition, campaign launch, CAC, payback, LTV, retention, spend expansion
Preferred skills
self-serve platform scaling, product-led growth, ambiguous environment navigation
Technologies
AI tools for experimentation, analysis, prototyping, campaign development, creative variation, internal growth workflows
Responsibilities
Develop and execute acquisition and activation strategies for SMB advertisers; Diagnose the advertiser funnel across awareness, landing pages, sign-up, onboarding, campaign creation, first spend, and early repeat spend; Own the SMB acquisition strategy across paid, organic search, social, partnerships, referrals, product-led growth, and emerging channels; Partner with Product and Engineering to improve sign-up flows, onboarding, campaign setup, billing, measurement, and first-spend experiences; Translate SMB customer insight into positioning, messaging, funnel improvements, advertiser education, and product feedback; Use AI tools to accelerate experimentation, analysis, prototyping, campaign development, creative variation, and internal growth workflows; Build operating rhythms for experiment planning, performance readouts, funnel diagnostics, and cross-functional growth decisions; Help define how the acquisition and activation function should scale over time
Seniority
Senior, hands-on IC