Performance Marketeer
Core
Driving digital growth strategy and executing paid media campaigns for a home care organization.
Role type
Performance Marketer
Builds
Paid media campaigns, customer journeys, and organic search visibility
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media management, SEO coordination, data analysis, campaign optimization, external agency management, strategic planning
Preferred skills
A/B testing, creative experimentation, funnel analysis
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Display, GA4, Looker Studio
Responsibilities
Set up and optimize daily campaigns across Google, Meta, LinkedIn, and Display; coordinate SEO with content and web teams; analyze data to drive optimizations; manage external digital agency; report on performance metrics.
Seniority
Mid-level, hands-on IC