Lifecycle Marketer, Enterprise
Core
Own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships, and ad-hoc sends using AI-enabled personalization.
Role type
Senior Lifecycle Marketer (B2B Enterprise)
Builds
Intelligent, rules-based or algorithmic lifecycle programs that dynamically decide messaging recipients, timing, channels, and content.
Domain
B2B SaaS / AI-enabled Marketing Automation
Deliverable
production ML models | product features
Required skills
B2B lifecycle/CRM marketing, HubSpot, email deliverability, list hygiene, sender reputation, data-driven decision-making, adaptive lifecycle system design, AI/automation for content creation, personalization, segmentation, and decisioning, content craft
Preferred skills
Experience operating in ambiguity, designing evolving systems
Technologies
HubSpot
Responsibilities
Operate lifecycle marketing across activation, engagement, upsell, retention, and expansion; execute ad-hoc sends; design intelligent lifecycle programs; apply AI/automation to content and decisioning; build experimentation frameworks; partner with Data, GTM, and Product teams.
Seniority
Senior, hands-on IC