Analista De Midia Performance - Marketing
Core
Planning, creating, and managing paid media campaigns across Meta, Google, and TikTok, while executing SEO strategies to drive organic traffic and conversions for a retail network.
Role type
Performance Marketing Analyst (Paid Media & SEO)
Builds
Paid media campaigns and organic search visibility for retail operations
Domain
Retail / Digital Marketing
Required skills
Paid media campaign management, SEO strategy execution, keyword research, competitor analysis, performance metric tracking, analytical reporting, on-page and off-page optimization
Preferred skills
Proficiency in Meta Ads, Google Ads, TikTok Ads, Google Search Console, Google Tag Manager
Technologies
Meta Ads, Google Ads, TikTok Ads, Google Search Console, Google Tag Manager
Responsibilities
Plan and manage paid traffic campaigns on Meta, Google, and TikTok; Monitor performance metrics (CPA, ROAS, CTR, conversions); Generate analytical reports and present optimization insights; Implement SEO strategies to improve organic ranking; Execute keyword research and competitor analysis; Perform technical on-page and off-page SEO optimizations
Seniority
Mid-level, hands-on IC