B2B Growth Marketing Manager
Core
Develop and execute B2B marketing strategies, including account-based marketing and demand generation, to drive customer growth for scale-ups and A-brands.
Role type
B2B Growth Marketing Manager
Builds
B2B service offerings and growth strategies for clients
Domain
B2B Marketing / Digital Marketing
Deliverable
product features
Required skills
B2B marketing strategy, account-based marketing, demand generation, HubSpot, lead intelligence tools, customer research, persona definition, ICP definition, buyer journey mapping
Preferred skills
growth marketing, entrepreneurship, freelancing, sales, commercial mindset, consultancy skills, AI knowledge
Technologies
HubSpot, Slack, Asana
Responsibilities
Devising and executing B2B strategies, setting up propositions, helping clients with Search Engine Marketing, utilizing marketing automation tools, conducting research and customer interviews, taking independent lead on projects, rolling out new propositions, acting as a sparring partner for sales propositions and growth plans
Seniority
Mid-level, hands-on IC