Social Commerce Manager
Core
Own TikTok Shop as a strategic Social Commerce channel, driving end-to-end channel strategy, commercial planning, P&L delivery, and platform partnership to deliver GMV and margin growth.
Role type
Senior Social Commerce Manager (TikTok Shop)
Builds
TikTok Shop channel strategy, commercial plans, and ecosystem orchestration (content, livestream, creator, affiliate)
Domain
Consumer Health / FMCG / Social Commerce
Required skills
eCommerce and Social Commerce strategy, P&L management, GMV and margin accountability, platform partnership and JBP, cross-functional stakeholder leadership, campaign planning and performance optimization
Preferred skills
FMCG, Beauty, Health, or consumer healthcare category experience, current ownership of TikTok Shop or similar marketplace channels
Technologies
TikTok Shop, livestream platforms, affiliate management tools, data analytics platforms
Responsibilities
Develop channel strategy and annual commercial plans; manage GMV, revenue, margin, and investment efficiency; build senior-level partnerships with TikTok Shop; lead cross-functional alignment for store operation and campaign execution; monitor channel performance and drive corrective actions
Seniority
Senior, hands-on IC