Director of Social Commerce, TikTok Shop
Core
Own and scale TikTok Shop business strategy, storefront operations, affiliate programs, and live commerce initiatives to drive GMV and conversion for a global body care brand.
Role type
Director of Social Commerce (TikTok Shop) (via careerplan.io/jobs/68-002-E4-277-director-of-social-commerce-tiktok-shop-at-maelys)
Builds
TikTok Shop storefront, affiliate content ecosystem, live shopping campaigns, and video shopping ads.
Domain
E-commerce / Social Commerce / Beauty & Personal Care
Required skills
TikTok Shop ecosystem expertise, affiliate program management, P&L ownership, GMV and conversion optimization, live commerce strategy, data-driven diagnostics
Preferred skills
Livestream execution, Spark Ads / Video Shopping Ads experience
Technologies
TikTok Shop, Spark Ads, Video Shopping Ads
Responsibilities
Own TikTok Shop business strategy and commercial calendar; Drive GMV, conversion, and profitability via data analysis; Build and scale affiliate program for always-on content; Manage storefront, catalog, pricing, and inventory sync; Execute livestream and video shopping ad campaigns; Identify and fix underperforming channel elements
Seniority
Director, strategic leadership with hands-on execution