Director, Social Commerce
Core
Lead Mindgruve's social commerce practice with a primary focus on TikTok, driving revenue growth and scaling GMV for client portfolios.
Role type
Director, Social Commerce
Builds
Social commerce strategies, TikTok Shop accounts, affiliate programs, and live shopping initiatives for brands. (via careerplan.io/jobs/5068437007-director-social-commerce-at-mindgruve)
Domain
Digital Marketing / Social Commerce / E-commerce
Required skills
TikTok Commerce expertise, affiliate relationship management, creator network activation, P&L management, team leadership, paid media integration, retail media strategy, compliance management, data-driven commercial acumen.
Preferred skills
Former TikTok Commerce partnerships lead, multi-brand GMV portfolio management, retail media + social commerce integration, bilingual Spanish/Portuguese.
Technologies
TikTok Shop, Spark Ads, LTK, ShopMy, attribution frameworks.
Responsibilities
Lead senior relationship with TikTok Commerce U.S., define social commerce vision and roadmap, manage scaling GMV and paid/affiliate strategies, hire and lead the social commerce practice, oversee TikTok Shops and store management, design affiliate economics and creator incentive structures, integrate social commerce into broader retail media and marketplace strategies, establish reporting standards and measurement methodology.
Seniority
Director, strategic leadership & team management