Senior Manager, Digital Commerce Marketing Technology
Core
Lead marketing technology and media strategy for digital commerce channels (TikTok Shop, AEO/GEO, MikMak) and the myCoke B2B platform to drive product discoverability, conversion, and revenue.
Role type
Senior Manager, Digital Commerce Marketing Technology
Builds
TikTok Shop P&L, AEO/GEO findability strategies, MikMak where-to-buy conversion, myCoke B2B digital roadmap and campaign execution
Domain
Retail Media, Digital Commerce, Consumer Packaged Goods (CPG)
Required skills
Digital marketing strategy, Retail media management, B2B marketing, Omnichannel experience, TikTok Shop operations, LLM project management, Vendor/agency management, Data analytics, Cross-functional leadership, Microsoft platforms
Preferred skills
Grocery CPG experience, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), MikMak platform expertise
Technologies
TikTok Shop, Large Language Models (LLMs), Microsoft platforms, MikMak
Responsibilities
Own TikTok Shop Profit and Loss Statement including assortment, pricing, promotion, and conversion; Lead AEO/GEO strategy to optimize share of search and answer; Manage MikMak where-to-buy conversion and media spend allocation; Define and deliver B2B funnel scorecard and campaign execution for myCoke; Build and lead team and manage vendor/agency partnerships; Serve as cross-functional SME connecting brand, sales, IT, and finance.
Seniority
Senior, hands-on IC with leadership responsibilities