Commerce Lead
Core
Director of ecommerce delivering full funnel commerce strategy, DTC, and retail media expertise to WPP Media client teams.
Role type
Senior IC commerce strategy director
Builds
End-to-end media strategies integrating commerce and brand media for clients
Domain
Retail media, e-commerce, performance marketing
Deliverable
product features
Required skills
Retail media strategy, partner management, campaign optimization, stakeholder management, data analytics, commercial forecasting, training/enablement, project management, retail commercial acumen
Preferred skills
Experience with Lazada, Shopee, Google, Meta, TikTok Shop platforms
Technologies
Google, Meta, TikTok Shop, Lazada, Shopee
Responsibilities
Champion adoption of WPP Commerce across existing and new business; Support client teams to deliver comprehensive solutions; Integrate commerce and brand media to develop end-to-end media strategy; Develop partnerships with key marketplaces and affiliates; Define priorities, targets, and budgets; Collaborate with planning and buying teams to create comprehensive playbooks; Consult with agencies and clients to translate briefs into actionable retail media strategies; Design measurement frameworks for retail media formats; Build and refine internal tools, processes, and reporting dashboards; Develop frameworks, case studies, and training materials; Pilot new ad products and negotiate partnership terms; Take ownership of pipelining, forecasting, and delivery of group Commerce solutions.
Seniority
Senior, hands-on IC