Performance Marketing & Data Specialist
Core
Own and drive paid media strategy, SEO, analytics, and performance optimization for a renewable energy client.
Role type
Performance Marketing & Data Specialist
Builds
Paid digital campaigns and SEO initiatives for renewable energy clients
Domain
Renewable energy / Digital marketing
Required skills
Paid media strategy, SEO strategy, A/B testing, data analysis, campaign optimization, CRO, project coordination
Preferred skills
Advanced certifications in Google Ads, Meta, SEO
Technologies
Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Google Analytics, SEMrush, Ahrefs, Moz, Hotjar
Responsibilities
Lead and optimise high-impact paid digital campaigns across Google Ads, Facebook, LinkedIn, and TikTok; Continuously track, analyse, and optimise performance across key metrics (CPA, CPC, ROAS, conversion rates); Use A/B testing and performance data to scale and refine successful campaigns; Own the SEO strategy — from technical audits and keyword research to content optimisation and off-page initiatives; Leverage tools like Google Analytics, SEMrush, Ahrefs, Moz, and Hotjar to transform data into clear, actionable insights; Present detailed reports and strategy updates to senior leadership with confidence and clarity.
Seniority
Mid-Senior, hands-on IC