Oral Health Senior Brand Manager
Core
Develop and execute strategic direction for Oral Health Care brands to achieve sales and profit objectives.
Role type
Senior Brand Manager (Consumer Products)
Builds
Global brand strategies, localized toolkits, and media/creative/digital programs
Domain
Consumer Health / Oral Care
Deliverable
product features
Required skills
Strategic brand planning, P&L management, budget management, innovation strategy execution, agency management, cross-functional collaboration, sales team collaboration, performance tracking
Preferred skills
People leadership, financial acumen, adaptability in fast-paced environments
Technologies
Global innovation vision board, global toolkits
Responsibilities
Develop and refine brand strategy based on consumer insights; Account for annual brand P&L delivery; Manage brand equity via localization of global toolkits; Drive innovation strategy execution; Manage agency and cross-functional relationships; Execute media, creative, and digital programs; Collaborate with sales for customer engagement; Track results against KPIs and recommend corrections