Responsable Marketing
Core
Driving the global brand transformation program and enhancing corporate brand visibility for a dental and pharmaceutical manufacturing group.
Role type
Senior Marketing Program Manager (Brand Transformation)
Builds
Corporate brand strategy, digital content, and communication campaigns for a global dental/pharmaceutical group.
Domain
Healthcare / Dental / Pharmaceutical manufacturing
Deliverable
product features
Required skills
Brand strategy, program management, stakeholder coordination, digital content creation, campaign management, market trend analysis, project planning, budget management, cross-functional leadership
Preferred skills
Experience in healthcare/pharmaceutical sectors, international project environment
Technologies
Digital channels, social media platforms, project management tools
Responsibilities
Coordinate and deploy the brand transformation plan across strategic phases; define and maintain the program roadmap and key milestones; manage stakeholder governance including internal teams and external agencies; create and distribute corporate branding content on digital channels; execute communication and acquisition campaigns to boost brand awareness; monitor market trends and competitor activities.
Seniority
Senior, hands-on IC
