MEA Sales Force Effectiveness Manager
Core
Lead the Middle East & Africa (MEA) commercial transformation of the Field Force of the Future (FFOF) program, driving the migration from Veeva CRM to Salesforce Life Sciences Cloud and optimizing field force effectiveness through data, technology, and customer-centricity.
Role type
Senior Manager, Sales Force Effectiveness (SFE) & CRM Transformation
Builds
Next-generation CRM ecosystem (Salesforce Life Sciences Cloud), automated performance dashboards, and data-driven field force optimization tools.
Domain
Consumer Health / Life Sciences / Field Sales Technology
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
CRM transformation leadership, Salesforce Life Sciences Cloud expertise, data governance, advanced analytics, sales incentive plan design, segmentation & targeting strategies, stakeholder management, change management, KPI definition, Power BI automation
Preferred skills
Experience with Veeva CRM migration, AI-driven next best action implementation, HCP engagement strategies, regional commercial transformation
Technologies
Salesforce Life Sciences Cloud, Veeva CRM, Power BI, AI/ML tools
Responsibilities
Lead the migration from Veeva to Salesforce Life Sciences Cloud across Expert and Pharmacy channels; define and govern harmonized MEA field force KPIs; design and automate Sales Incentive Plan (SIP) frameworks; drive data migration, cleansing, and governance; develop capability-building programs for SFE teams; optimize segmentation and targeting strategies; deliver automated performance dashboards and reporting.
Seniority
Senior Manager, hands-on IC with strategic leadership