Senior Customer Activation Manager
Core
Orchestrates planning and execution of customer, trade, and shopper activation initiatives across different channels to drive sales for mature healthcare brands.
Role type
Senior Customer Activation Manager
Builds
Retail executions and digital activations for Haleon brands
Domain
Consumer healthcare / Pharmaceutical retail
Deliverable
product features
Required skills
Customer activation strategy, data analysis, project management, stakeholder alignment, KPI monitoring (ROI, uplift), agile methodology
Preferred skills
Commercial role experience, P&L understanding
Technologies
MS Excel, IQVIA, Nielsen, Power BI
Responsibilities
Develop and manage annual/quarterly activation calendars; Translate brand strategies into customer-specific activation plans; Collaborate with Marketing, Sales, and Category teams on in-store and digital workplans; Monitor and optimize activation performance based on critical KPIs; Lead cross-functional activation projects using agile principles; Act as liaison between commercial teams
Seniority
Senior, hands-on IC
