Associate Director, Content & Omnichannel Capability Owner Germany (m/f/d)
Core
Define and govern local marketing capabilities and omnichannel orchestration for pharmaceutical brands, translating business priorities into technology use cases for personalized customer journeys.
Role type
Senior marketing operations capability owner (pharma)
Builds
Local adaptations of global content models, content operations, and personalization platforms for brand teams.
Domain
Pharmaceutical marketing and digital personalization
Deliverable
product features
Required skills
Personalization strategy, omnichannel orchestration, content operations, AI tool integration, data analytics, stakeholder influence, project management
Preferred skills
Next-best action engines, data systems (Databricks, DOMO), AI-enhanced tools
Technologies
SFMC, Veeva CRM, Workfront, JIRA, MLR AI, synthetic personas
Responsibilities
Lead definition and governance of local marketing capabilities; Own relationship with IT to activate new technologies; Drive execution of country-level technology roadmaps; Serve as expert on industry trends for content delivery and personalization
Seniority
Senior, hands-on IC