Retail Consumer Experience Manager_MAC/Bobbi Brown
Core
Develop and execute annual retail consumer experience strategies, manage activations and events, and drive consumer growth across B&M and SMC channels for prestige beauty brands.
Role type
Senior retail consumer experience manager
Builds
Retail activations, events, consumer engagement programs, and channel-specific promotion plans
Domain
Luxury beauty / Retail marketing
Deliverable
product features
Required skills
Strategic thinking, Project management, Stakeholder management, Commercial acumen, Consumer behavior analysis, Budget management, Visual merchandising, Event planning, Data analysis, Cross-functional collaboration
Preferred skills
Experience in prestige beauty, luxury, fashion, or hospitality brands
Technologies
CRM, Service data tools
Responsibilities
Develop annual retail consumer experience strategies aligned with brand objectives; Lead end-to-end planning and execution of retail activations, events, and consumer engagement programs; Own consumer growth strategies across key retail channels including SMC and free-standing stores; Define KPIs and manage annual retail activation and consumer experience budgets.
Seniority
Senior, hands-on IC