Brand Manager
Core
Manage select core brands within the consumer health portfolio, overseeing global strategy deployment and marketing mix execution to achieve sales and profit objectives.
Role type
Product Brand Management Manager
Builds
Brand strategies, market activation plans, and promotional effectiveness programs for OTC and Rx health brands.
Domain
Consumer Health Care / OTC / FMCG
Deliverable
product features
Required skills
Brand marketing, commercial management, insights-based consumer communications, P&L management, budget management, agency management, cross-functional collaboration, media and creative development, in-store support strategy
Preferred skills
Matrix organization collaboration, financial acumen, adaptability, FMCG/Consumer Health/OTC industry experience
Technologies
Global toolkits, digital programs, eCommerce activities
Responsibilities
Lead annual market activation planning focused on 3-year growth drivers; deliver annual brand Profit & Loss (P&L) and manage budget items; manage brand equity through localization of global toolkits; execute global innovation vision board; manage agency and cross-functional relationships; drive execution of media, creative, and digital programs; collaborate with sales teams to drive customer engagement and in-store support.
Seniority
Mid-level, hands-on IC