Brand Manager - OTC Innovation
Core
Lead shopper marketing, professional engagement, and experiential strategies for a new OTC eye care innovation to drive trial, adoption, and in-market success.
Role type
Brand Manager (OTC Innovation)
Builds
Retail activations, experiential events, and professional engagement programs for OTC eye care products.
Domain
OTC Healthcare / Eye Care
Deliverable
product features
Required skills
shopper marketing, professional engagement, event/experiential marketing, social/influencer/UGC marketing, launch strategy, business case development, cross-functional leadership, analytics/KPI tracking
Preferred skills
OTC/CPG brand marketing, new product launch leadership, beauty/personal care/wellness category experience, event marketing leadership
Technologies
retail media, POS, digital shelf optimization
Responsibilities
Lead end-to-end shopper marketing execution and retail activation plans; own strategy and execution of event and experiential marketing; drive launch readiness across cross-functional teams; co-lead integrated omni-channel marketing plans; co-lead social-first campaigns and influencer partnerships; track brand KPIs and optimize marketing performance; lead and influence cross-functional teams including Sales, Insights, and agencies.
Seniority
Mid-Senior, hands-on IC