Brand Manager
Core
Lead end-to-end brand management for Centrum and Benefiber, translating global strategies into local execution to drive growth and market share in Australia and New Zealand.
Role type
Senior Brand Manager (FMCG/Consumer Healthcare)
Builds
Integrated marketing campaigns and brand activation plans for wellness brands
Domain
Consumer Healthcare / FMCG
Deliverable
product features
Required skills
commercial acumen, budget management, forecasting, performance analysis, integrated campaign planning, digital and social marketing, cross-functional collaboration, project management
Preferred skills
consumer insights, shopper insights, agile project management
Technologies
digital marketing platforms, social media tools, analytics platforms
Responsibilities
drive in-market performance against sales and brand health metrics, develop and execute integrated marketing campaigns across digital, social, shopper and retail channels, partner with Sales, Category, Finance, Consumer Insights and Global teams, monitor performance and apply insights to optimise plans and investment
Seniority
Mid-Senior, hands-on IC