Brand Manager
Core
Plan and execute media & activation plans for new product launches and campaigns within the consumer healthcare category.
Role type
Brand Manager (FMCG/Healthcare)
Builds
Consumer healthcare brands (Sensodyne, Panadol, Advil, etc.)
Domain
Consumer Healthcare / OTC
Deliverable
product features
Required skills
new product launch execution, large-scale communication campaign management, modern trade and drug store strategy, OTC market compliance, strategic commercial thinking, analytical thinking
Preferred skills
Master's degree
Technologies
ATL/BTL media planning tools
Responsibilities
Plan and implement media & activation plans for new campaigns/product launches; monitor market/channel performance and implement remedial actions; control and optimize marketing expenditure; execute local marketing activation programs at consumer/trade level; lead cross-functional collaboration with sales, trade marketing, regulatory, and logistics; manage agency work quality for ATL and BTL activities; ensure compliance with consumer healthcare policies; report adverse events from customer interactions; manage artwork/labeling/repacking projects.
Seniority
Mid-Senior, hands-on IC