Brand Manager
Core
Manage select core brands within the OTC portfolio, overseeing global strategy deployment and marketing mix execution to achieve sales and profit objectives.
Role type
Product Brand Management Manager
Builds
Brand strategies, market activation plans, and promotional effectiveness programs for OTC health brands.
Domain
Over-the-Counter (OTC) consumer health
Deliverable
product features
Required skills
Brand marketing, commercial management, insights-based consumer communications, P&L management, budget management, agency management, cross-functional collaboration, media and creative program execution, in-store support strategy
Preferred skills
Matrix organization collaboration, financial acumen, large OTC environment experience
Technologies
Global toolkits, digital programs, eCommerce activities
Responsibilities
Lead annual market activation planning focused on 3-year growth drivers; deliver annual brand Profit & Loss (P&L) and manage budget items; manage brand equity through localization of global toolkits; execute global innovation vision board; manage agency and cross-functional relationships; drive execution of media, creative, and digital programs; collaborate with sales teams for customer engagement and in-store support.
Seniority
Mid-level, hands-on IC
